Jun 27, 2022  
2020-2021 Graduate Catalog 
    
2020-2021 Graduate Catalog [ARCHIVED CATALOG]

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MKTG 8730:International Marketing Management

3 Class Hours 0 Laboratory Hours 3 Credit Hours
Prerequisite: MKTG 8030  or equivalent.
The course focuses on the application of marketing management strategies and tactics in a global economy. Using case studies, the course analyzes how varying environmental forces influence adaptation of the marketing mix and how homogenizing forces influence global standardization of marketing strategy.



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