Jun 28, 2022  
2020-2021 Graduate Catalog 
    
2020-2021 Graduate Catalog [ARCHIVED CATALOG]

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MKTG 8720:Strategic Product Management

3 Class Hours 0 Laboratory Hours 3 Credit Hours
Prerequisite: MKTG 8030  or equivalent.
A study of the strategic product portfolio from the perspective of the marketing manager. In-depth analysis of the total product, development of products. and strategies related to product introduction, change, and deletion.



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