Jun 27, 2022  
2020-2021 Graduate Catalog 
    
2020-2021 Graduate Catalog [ARCHIVED CATALOG]

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MKTG 8710:Consumer and Buyer Behavior

3 Class Hours 0 Laboratory Hours 3 Credit Hours
Prerequisite: MKTG 8030  or equivalent.
Utilizes the behavioral sciences and research methods to analyze, forecast, and meet consumer needs. The roles of advertising and ethical issues are analyzed.



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