Mar 28, 2024  
2020-2021 Graduate Catalog 
    
2020-2021 Graduate Catalog [ARCHIVED CATALOG]

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MKTG 8440:Marketing for e-Business

3 Class Hours 0 Laboratory Hours 3 Credit Hours
Prerequisite: MKTG 8030  or equivalent.
This course develops a framework for understanding the forces driving the internet revolution in marketing and business. The course will cover such topics as online behavior, customer support, new product development, branding, pricing, and internet marketing plans.



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