BRM 9104:Qualitative Research Methods

3 Class Hours 0 Laboratory Hours 3 Credit Hours
Prerequisite: BRM 9101, BRM 9102 and (ACCT 9003 and ACCT 9004) or (IS 9003 and IS 9004 or (MGT 9003 or MGT 9004) or (MKTG 9003 or MKTG 9004)
The purpose of this course is to help students develop broader skills of scientific inquiry through qualitative research methods. This course will be especially useful in helping students develop their initial dissertation ideas by assisting them in shaping their research questions by bringing them closer to the phenomenon under investigation and contextualizing theoretical insights through qualitative assessment in real-life settings. This course supplements the current rigor of the quantitative methods courses with a qualitative component and enhances the students’ ability to conduct mixed-methods research.