BRM 9103:Advanced Business Research Analysis

3 Class Hours 0 Laboratory Hours 3 Credit Hours
Prerequisite: BRM 9101, BRM 9102, and (ACCT 9003 and ACCT 9004) or (IS 9003 and IS 9004) or (MGT 9003 and MGT 9004) or (MKTG 9003 and MKTG 9004)
This course covers advanced statistical methods for analyzing quantitative data from empirical studies. Students extend research ideas from the first quantitative course and explore how advanced analytical software enables them to assess the measurement characteristics of variables, constructs and relationships based on covariance analysis. Topics include application of exploratory and confirmatory factor analysis (CFA) to develop valid and reliable constructs and to examine and improve measurement aspects of questionnaires.