Mar 28, 2024  
2019-2020 Graduate Catalog 
    
2019-2020 Graduate Catalog [ARCHIVED CATALOG]

Add to Portfolio (opens a new window)

MKTG 8730:International Marketing Management

3 Class Hours 0 Laboratory Hours 3 Credit Hours
Prerequisite: MKTG 8030  or equivalent.
The course focuses on the application of marketing management strategies and tactics in a global economy. Using case studies, the course analyzes how varying environmental forces influence adaptation of the marketing mix and how homogenizing forces influence global standardization of marketing strategy.



Add to Portfolio (opens a new window)