TCOM 3245:SEO and Analytics for Technical Communicators

3 Class Hours 0 Laboratory Hours 3 Credit Hours
Prerequisite: TCOM 2010; TCID 3400; non-majors: by permission from the Department
The course introduces students to the concepts, practices, and implementation of SEO for digital assets (websites, images, files). Working with an existing website, students enhance existing code to leverage SEO and deploy both analytics and webmaster tools to measure and refine SEO tactics and strategies for maximum SERP presence. The course also covers fundamentals of best practices for Section 508 (ADA) compliance with online documents and website coding.