MKTG 4670:Promotional Strategy

3 Class Hours 0 Laboratory Hours 3 Credit Hours
Prerequisite: MKTG 4650, 60 credit hours with a minimum GPA of 2.0, and Admission to the Coles College Undergraduate Professional Program or student in a Coles College Partner Program that includes this course.
A study of the various component parts of the promotional mix. Focuses on the development and management of personal selling, public relations, publicity and advertising in implementing marketing strategy.