MKTG 9003:Seminar in Consumer Research

3 Class Hours 0 Laboratory Hours 3 Credit Hours
Prerequisite: Admission into Coles College doctoral program; MKTG 9001 and BRM 9101
This course examines theories, research, and tools as they apply to consumer-focused marketing. In particular, the course will cover the following subjects: Consumer Behavior, Service Marketing, Retailing, Taxonomies, Scaling, and Marketing’s interface with Information Systems.