ART 4021:Advertising and Packaging

2 Class Hours 4 Laboratory Hours 3 Credit Hours
Prerequisite: ART 3021
The focus of this course is to explore the role of advertising and packaging as part of the graphic design discipline. Emphasis will be on advertising campaign strategies and tactics from a historical perspective, package design solutions targeted to marketing objectives, media realities and display aesthetics. The history and the unique positioning of advertising and packaging will be stressed.