Oct 04, 2024  
2016-2017 Graduate Catalog 
    
2016-2017 Graduate Catalog [ARCHIVED CATALOG]

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MKTG 9003:Seminar in Consumer Research

3 Class Hours 0 Laboratory Hours 3 Credit Hours
Prerequisite: Admission into Coles College doctoral program; MKTG 9001  and BRM 9101  
This course examines theories, research, and tools as they apply to consumer-focused marketing.  In particular, the course will cover the following subjects: Consumer Behavior, Service Marketing, Retailing, Taxonomies, Scaling, and Marketing’s interface with Information Systems.



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