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Oct 04, 2024
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MKTG 9003:Seminar in Consumer Research3 Class Hours 0 Laboratory Hours 3 Credit Hours Prerequisite: Admission into Coles College doctoral program; MKTG 9001 and BRM 9101 This course examines theories, research, and tools as they apply to consumer-focused marketing. In particular, the course will cover the following subjects: Consumer Behavior, Service Marketing, Retailing, Taxonomies, Scaling, and Marketing’s interface with Information Systems.
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