MKTG 9612:Seminar in Marketing Management

3 Class Hours 0 Laboratory Hours 3 Credit Hours
Prerequisite: Admission into Coles DBA and completion of DBA 9001 and DBA 9003
This course examines topics and research in marketing focusing particularly on the “4 Ps” (Price, Product, Distribution, and Promotions) in both domestic and international settings. Each topic is introduced through research paper treatments of seminal theories. The theories are then reinforced with current research that apply and/or test these theories.