MKTG 4990 - Marketing Management

3 Credit Hours 3 Class Hours 0 Laboratory Hours
Prerequisites Business Majors: Sophomore GPA Requirement and MKTG 3100, 4100, 4150; Non business Majors: MKTG 3100, 4100, 4150 and permission of the department chair.
Integrates the full scope of marketing management. Development of complete marketing programs; discussion of major marketing problems; study and analysis of actual case problems.