MKTG 4850 - Business to Business Marketing

3 Credit Hours 3 Class Hours 0 Laboratory Hours
Prerequisites Business Majors: Sophomore GPA Requirement and MKTG 3100; Non business Majors: MKTG 3100 and permission of the department chair.
The special problems and requirements of marketing products to organizational buyers. The course examines organizational buyer behavior, business to business promotion, business to business sales and the development of industrial products.