MKTG 4820 - International Marketing

3 Credit Hours 3 Class Hours 0 Laboratory Hours
Prerequisites Business Majors: Sophomore GPA Requirement and MKTG 3100; Non business Majors: MKTG 3100 and permission of the department chair.
Study of the application of the marketing concept in international markets. The course examines how the differences in international environments induced by economic, cultural, legal and other influences necessitate the adaptation of the marketing mix to satisfy consumers. Alternative international market entry strategies, such as exporting and licensing, are discussed.