Dec 13, 2025  
2008-2009 Undergraduate Catalog 
    
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2008-2009 Undergraduate Catalog [ARCHIVED CATALOG]

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MKTG 4670 - Promotional Strategy

3 Credit Hours 3 Class Hours 0 Laboratory Hours
Prerequisites Business Majors: Sophomore GPA Requirement and MKTG 4650; Non business Majors: MKTG 4650 and permission of the department chair.
This course is designed to increase the understanding of the various component parts of the promotional mix. Focuses on the development and management of personal selling, public relations, publicity and advertising in implementing marketing strategy.


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