MKTG 4476 - Contemporary Global Business Practices

3 Credit Hours 3 Class Hours 0 Laboratory Hours
Prerequisites Business Majors: Sophomore GPA Requirement and 90 semester hours including MGT 3100 and MGT 3600; Non business Majors: MGT 3100, MGT 3600 and permission of the Business Undergraduate Dean or Management Department Chair.
This course will deal with current practices in Global Business. It will examine the strategies and tactics adopted by Global Companies from both Developed as well as Emerging Markets. Students will obtain insights into how firms in today’s global markets need to be skilled in handling virtual teaming, outsourced and offshored projects, and strategic alliances across national boundaries, in order to maintain competitive advantage.