Dec 14, 2025  
2008-2009 Undergraduate Catalog 
    
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2008-2009 Undergraduate Catalog [ARCHIVED CATALOG]

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MKTG 4410 - Professional Selling

3 Credit Hours 3 Class Hours 0 Laboratory Hours
Prerequisites Business Majors: Admission to the Coles College of Business and MKTG 3100; Non business Majors: MKTG 3100 and permission of the department chair.
This course examines the role of personal selling in the firm’s marketing strategy, model of communication and specific methods of selling.

Notes All students will be required to develop and deliver effective sales presentations.


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