MKTG 4350 - Retail Management

3 Credit Hours 3 Class Hours 0 Laboratory Hours
Prerequisites Business Majors: Sophomore GPA Requirement and MKTG 3100; MKTG 4300 recommended; Non business Majors: MKTG 3100; MKTG 4300 recommended and permission of the department chair.
Examines the practices and methods of retail distribution and merchandising as a rapidly changing part of the total marketing process, involving both large and small firms.