ENTR 4002:Venture Creation

3 Class Hours 0 Laboratory Hours 3 Credit Hours
Prerequisite: Business Majors: Sophomore GPA requirement, ENTR 4001 ; Non-business Majors: ENTR 4001 and permission of the Coles College of Business
As an introduction to creating value for an entrepreneurial venture, this course provides information to increase students’ awareness of the importance of being both externally-centric (focusing on definitions of value from the customer perspective) and internally-directed. This is achieved by developing and implementing strategies that meet customer expectations and satisfy the objectives of the new venture.