ATT 3800:Fashion Forecasting, Data Analysis & Consumer Trends

3 Class Hours 0 Laboratory Hours 3 Credit Hours
Explore the techniques used in industry today including computer software programs to assist with consumer-driven fashion forecasting. Students will examine how to identify, track, and analyze trends in apparel and consumer products consumption. Both long-range and short-range forecasting strategies will be used for market analysis. Consumer trend research activities involve collection of information from multiple sources on a continual basis for the consumer style selection, color selection, and the fabric and trim market.