MKTG 4880:Hospitality and Tourism Marketing

3 Class Hours 0 Laboratory Hours 3 Credit Hours
Prerequisite: Business Majors: Sophomore GPA Requirement and MKTG 3100 ; Non-business Majors: MKTG 3100 and permission of the Coles College of Business.
The hospitality and tourism market is considered to be the world’s largest and most international in nature. The philosophical foundation and structure for the hospitality and tourism industry are based on marketing concepts. This course assimilates all of the marketing theories, concepts, activities and requirements necessary to succeed in global Hospitality and Tourism commerce.