Nov 30, 2024  
2016-2017 Undergraduate Catalog 
    
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2016-2017 Undergraduate Catalog [ARCHIVED CATALOG]

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MKTG 4650:Advertising

3 Class Hours 0 Laboratory Hours 3 Credit Hours
Prerequisite: Business Majors: Sophomore GPA Requirement and MKTG 3100  ; Non-business Majors: MKTG 3100 and permission of the Coles College of Business.
A study of the various elements of advertising. This course emphasizes the strategic applications of advertising and promotion from the perspective of the marketing manager.


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