MKTG 4650:Advertising

3 Class Hours 0 Laboratory Hours 3 Credit Hours
Prerequisite: Business Majors: Sophomore GPA Requirement and MKTG 3100 ; Non-business Majors: MKTG 3100 and permission of the Coles College of Business.
A study of the various elements of advertising. This course emphasizes the strategic applications of advertising and promotion from the perspective of the marketing manager.