Apr 23, 2025  
2016-2017 Undergraduate Catalog 
    
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2016-2017 Undergraduate Catalog [ARCHIVED CATALOG] Add to Portfolio (opens a new window)

MKTG 4476:Contemporary Global Business Practices

3 Class Hours 0 Laboratory Hours 3 Credit Hours
Prerequisite: Business Majors: Sophomore GPA Requirement and 90 semester hours including MKTG 3100   and MGT 3600  ; Non-business Majors: MGT 3100, MGT 3600, and permission of the Coles College of Business.
This course deals with current practices in Global Business. It examines the strategies and tactics adopted by Global Companies from both Developed as well as Emerging Markets. Students will obtain insights into how firms in today’s global markets need to be skilled in handling virtual teaming, outsourced and offshored projects, and strategic alliances across national boundaries, in order to maintain competitive advantage.

Notes: MKTG 4476 and MGT 4476 may not both be taken.


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