BRM 9103 - Advanced Business Research Analysis

3 Class Hours 0 Laboratory Hours 3 Credit Hours
Prerequisite: ACCT/IS/MGT/MKTG 9003 and 9004, BRM 9101, BRM 9102.
This course covers advanced statistical methods for analyzing quantitative data from empirical studies. Students extend research ideas from the first quantitative course and explore how advanced analytical software enables them to assess the measurement characteristics of variables, constructs and relationships based on covariance analysis. Topics include application of exploratory and confirmatory factor analysis (CFA) to develop valid and reliable constructs and to examine and improve measurement aspects of questionnaires.