PR 3380 - PR Strategies and Tactics

3 Class Hours 0 Laboratory Hours 3 Credit Hours
Prerequisite: Communication Major AND PR 3335
This course examines the application of strategies and tactics used to achieve objectives of a public relations plan. Students learn and practice foundational skills and techniques used in the professional practice of public relations, such as developing effective communication strategies and tactics, media relations, media training, distribution of news and information, special events and the use of photos, graphics and video.