PR 4465 - Public Relations Campaigns (Capstone)

3 Class Hours 0 Laboratory Hours 3 Credit Hours
Prerequisite: Communication Major AND PR 3375 AND COM 3435 and 90+ hours
This course is the study and application of the campaign planning process from inception to evaluation. The class functions as an agency, and student groups develop a strategic communication campaign plan for a campus or community organization.

Notes: Capstone course to be taken last in concentration.