Apr 19, 2024  
2014-2015 Undergraduate Catalog 
    
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2014-2015 Undergraduate Catalog [ARCHIVED CATALOG]

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MKTG 4850 - Business to Business Marketing

3 Class Hours 0 Laboratory Hours 3 Credit Hours
Prerequisite: Business Majors: Sophomore GPA Requirement and MKTG 3100; Non-business Majors: MKTG 3100 and permission of the Coles College of Business.
A study of special problems and requirements of marketing products to organizational buyers. The course examines organizational buyer behavior, business-to-business promotion, business-to-business sales and the development of industrial products.


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