Apr 25, 2024  
2014-2015 Undergraduate Catalog 
    
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2014-2015 Undergraduate Catalog [ARCHIVED CATALOG]

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MKTG 4670 - Promotional Strategy

3 Class Hours 0 Laboratory Hours 3 Credit Hours
Prerequisite: Business Majors: Sophomore GPA Requirement and MKTG 4650; Non-business Majors: MKTG 4650 and permission of the Coles College of Business.
A study of the various component parts of the promotional mix. Focuses on the development and management of personal selling, public relations, publicity and advertising in implementing marketing strategy.


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