Apr 19, 2024  
2014-2015 Undergraduate Catalog 
    
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2014-2015 Undergraduate Catalog [ARCHIVED CATALOG]

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COM 3429 - Persuasion Methods and Strategies

3 Class Hours 0 Laboratory Hours 3 Credit Hours
Prerequisite: ENGL 1102.
This course provides a study of the theories, methods, applications and implications of persuasion from the days of Aristotle to today’s political and commercial arenas. The course explores the practice of changing attitudes and opinions via non-coercive means.


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