May 23, 2024  
2013-2014 Graduate Catalog 
    
2013-2014 Graduate Catalog [ARCHIVED CATALOG]

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MKTG 8030 - Strategic Marketing

3 Class Hours 0 Laboratory Hours 3 Credit Hours
Prerequisite: Admission to the Coles MBA or MAcc program.
Development of marketing strategies and programs and their application in firm’s decision-making. Examination of the impact of marketing strategies on firm’s financial performance. Cases, competitive marketing simulations, and marketing plan developments will be used to provide for application experience.



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