MKTG 8790 - Applied Global Business Strategies

3 Class Hours 0 Laboratory Hours 3 Credit Hours
Prerequisite: MKTG 8030 or equivalent.
This course focuses on an applied multi-disciplinary approach to understanding and implementing global business strategy. It examines the phases of global strategy evolution, emphasizing the key strategic thrusts as well as how to leverage the firm’s position and competencies to take advantage of potential synergies. A special learning opportunity is provided by a required overseas business study tour. Students will be exposed to foreign culture and perspectives on global strategy formulation and implementation.