EHS 7740 - Theory of Health Communication

3 Class Hours 0 Laboratory Hours 3 Credit Hours
Prerequisite: Graduate status or permission of the instructor.
This course examines health communication through a review of theoretical frameworks, communication techniques, and technologies that promote the health of individuals, communities, and populations. This course is designed to acquaint students with the role of communication in health and behavior change. It includes theoretical and practical content in: persuasive approaches to group and individual change; audience, message, and channel factors in campaign development; and measurement of campaign impacts. Communication approaches such as mass media, social marketing, risk communication and entertainment education are discussed, and the ethical dimensions of contemporary issues such as direct-to-consumer marketing are explored.