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2023-2024 Undergraduate Catalog [ARCHIVED CATALOG]
Courses
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Leadership Studies |
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LDRS 3100:Change and Conflict Leadership 3 Credit Hours
Prerequisite: LDRS 3000
In this course, students explore the relationship between leadership and the concepts of change and conflict in organizational and societal contexts. Students study phases of the change process, characteristics of change, and how individual and system level leadership affect change. Students also examine and discuss the behaviors effective leaders demonstrate during change processes as well as strategies to manage conflict. Finally, students examine their response to change and conflict as they develop and refine their personal leadership practice.
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LDRS 3200:Leadership in a Global Society 3 Credit Hours
Prerequisite: LDRS 3000
In this course, learners examine leadership through a contemporary, interdisciplinary, and global lens. Students will explore how diversity and cultural context affect leadership styles, skills, knowledge, and best practices. Learners will also develop leadership strategies that are critical for effectively and responsibly addressing global issues and trends.
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LDRS 3201:Leadership and Multiculturalism 3 Credit Hours
Prerequisite: LDRS 3000
Following an introduction to theoretical foundations of leadership, this course emphasizes leadership as a socially and culturally bound process and phenomenon. Anchored by the relational leadership model, learners will identify, investigate, analyze, and reflect on leadership behaviors and competencies critical to the leadership process within multicultural spaces. Students will conduct individual and group inquiry to examine social and contemporary contexts that influence leadership and multiculturalism.
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LDRS 3300:Leadership and Decision Making 3 Credit Hours
Prerequisite: ENGL 1102
In this course, leadership and decision-making are examined from multiple perspectives. Students learn the process of making a decision utilizing the WRAP framework. Other factors involved in the decision making process are explored and identified. The dynamics of the relationship between leadership and decision making are discussed and analyzed. Research of leaders helps students better understand the decision making process and the impact of decisions.
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LDRS 3400:Leadership and Community Engagement 3 Credit Hours
In this course, students explore connections between leadership and various forms of community engagement. Differences between civic engagement, civic responsibility, community service, service learning, advocacy, and activism are examined in conjunction with leadership approaches and models aimed at effecting social change. Students apply principles of these engaged leadership models while designing and implementing community-based team projects that influence social change. Students leave the course with an understanding of how engaged leaders can impact their communities.
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LDRS 3401:Research and Inquiry in Leadership 3 Credit Hours
Prerequisite: LDRS 3000
This course provides a basic introduction to research techniques and methodologies. It is designed to assist learners in their development of skills to be informed consumers of research and research design. Leadership Studies has origins in the social sciences and as such this course will provide an overview of research methodologies commonly employed in the social sciences to include a variety of qualitative and quantitative methodologies. Learners will also learn important concepts necessary for understanding statistics in the context of research. At the conclusion of this course, learners should have the background needed to plan, execute, and evaluate the results of a simple research project.
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LDRS 3500:How Not to Lead 3 Credit Hours
Prerequisite: ENGL 1102
In this course students define and explore unethical and ineffective leadership concepts and practices. Through the use of case studies and current events students identify circumstances and contexts in which bad leadership emerges. Students also identify the roles followers play in perpetuating negative leadership. Finally, students identify their own leadership style strengths and weaknesses to lay the groundwork for personal ethical and effective leadership practices.
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LDRS 3600:Ethics In Leadership 3 Credit Hours
Prerequisite: LDRS 3000
This course examines leaders’ behaviors through an ethical lens and delves into the moral decision-making process and the role of ethics in leadership. By analyzing case studies of current and historical events, students gain an understanding of ethical leadership decision making while touching on the theories of ethics and their application. Students can expect to focus on the importance of understanding ethics in a global environment.
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LDRS 3700:Leadership and Gender 3 Credit Hours
Prerequisite: LDRS 3000
This course makes connections and draws conclusions about leadership, particularly as it applies to gender and women. Through a review of research on gender and leadership styles and traits, learners will integrate leadership theory and experiences to understand the unique state and current thinking regarding issues pertaining to women and leadership. Issues for interrogation include the impact of stereotypes and discrimination on the representation of women as leaders, the lack of parity between men and women in leadership, and obstacles to women’s progress in attaining executive-level roles of leadership. Recent progress toward equal opportunity, remaining challenges, and strategies for securing parity in top level leadership will also be examined in the course.
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LDRS 3800:Building and Leading Effective Teams 3 Credit Hours
Prerequisite: LDRS 3000
This course examines the creation and leadership of teams in a variety of settings. There will be a major focus on the interpersonal processes and structural characteristics that influence effective teams. The main purpose of this course is to study the theory, processes, and skills necessary to lead and work in teams that will be more effective, enjoyable, and efficient.
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LDRS 3900:Leadership & Global Issues 3 Credit Hours
Prerequisite: ENGL 1102
This course introduces learners to events, trends, and problems that make up global issues facing citizen-leaders in an interdependent world. In this course, learners work towards becoming educated citizens with the capacity for developing leadership approaches that are critical for effectively and responsibly tackling global issues. Using interdisciplinary resources, learners will design leadership recommendations that creatively address select global issues.
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LDRS 4400:Directed Study 3 Credit Hours
Prerequisite: LDRS 3000 , 3.0 GPA, approval of advisor, instructor, and department chair.
This course covers special topics and seminars of an advanced nature, external to regular course offerings that allow a student to work individually with an instructor. An LDRS Directed Study may include original research projects and/or practicum experiences that allow the student to gain in-depth exposure to the topic of leadership.
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LDRS 4490:Special Topics in Leadership Studies variable 1-3 Credit Hours
Prerequisite: Approval of the instructor and department chair.
This course is a study of selected special topics of interest to faculty and students. Course may be repeated with a change in content.
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Management |
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MGT 3100:Management and Behavioral Sciences 3 Credit Hours
Prerequisite: [(Grades of “B” or higher in ACCT 2101 , ACCT 2102 , ECON 2105 , and ECON 2106 ) or Admission to Coles College Undergraduate Professional Program] or [completion of 60 credit hours with a minimum GPA of 2.0 and student in a Coles College Partner Program that includes this course].
This course introduces students to the field of management, focusing on basic principles and concepts applicable to all types of organizations. The evolution of functional and behavioral aspects of management and organization theory are presented in the context of political, societal, regulatory, ethical, global, technological and demographic environmental forces.
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MGT 3190:Business, Ethics, and Society 3 Credit Hours
Prerequisite: 60 credit hours with a minimum GPA of 2.0, and Admission to the Coles College Undergraduate Professional Program or student in a Coles College Partner Program that includes this course.
This course examines the relationship between business and society and the role of ethics in employee and managerial decision-making and behavior. Using a stakeholder management approach, the course explores uses and potential abuses of business power on internal and external stakeholders. Models for integrating ethical concerns into business decisions are examined.
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MGT 3200:Operations Management 3 Credit Hours
Prerequisite: ECON 2300 , 60 credit hours with a minimum GPA of 2.0, and Admission to the Coles College Undergraduate Professional Program or student in a Coles College Partner Program that includes this course.
Generic modeling techniques are applied to the planning, operation and control of the production of goods and services. Topics include: quality control, facility location and layout, material requirements planning and project scheduling.
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MGT 3397:Internship and Experiential Learning in Management 0-9 Credit Hours
Prerequisite: MGT 3100 and admission to the Coles College Undergraduate Professional Program, approval of the Career and Internship Advisor (KSU Career Planning and Development), and a minimum GPA of 2.5
This course is designed to provide hands-on experiences and challenges to help students develop and improve their skills and problem-solving abilities. Prior to enrolling in this course, students are responsible for working with their Career & Internship Advisor to secure an approved internship position. Current and prior work experience does not qualify for credit. Graded assignments are required to receive credit.
Notes: This course will be graded on an S/U basis. This course may only be used in the Business Electives area of a BBA.
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MGT 3600:Introduction to International Business 3 Credit Hours
Prerequisite: 60 credit hours with a minimum GPA of 2.0, and Admission to the Coles College Undergraduate Professional Program or student in a Coles College Partner Program that includes this course.
An introduction to the global business environment, this course examines the discrete and interactive effects of the geographic, historical, sociocultural, political/legal, economic and technological forces that shape international commercial activity and its consequences.
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MGT 4001:Organizational Behavior 3 Credit Hours
Prerequisite: MGT 3100 and [Admission to the Coles College Undergraduate Professional Program or (60 credit hours with a minimum GPA of 2.0 and student in a Coles College Partner Program that includes this course.)]
Everyone in today’s organizations, whether they choose the role of senior executive, manager or employee, needs an understanding of how people behave in organizations. Organizational behavior is the study of behavioral science applications in organizations- what people think, feel and do in and around organizations. This course draws on psychology, sociology, anthropology and related disciplines, but its distinction is that the goal for understanding human behavior is to improve individual performance and organizational effectiveness. The study of organizational behavior examines individual characteristics in a richly diverse workplace, group dynamics in task completion, and the profound effects that individual and group behaviors have on an organization’s success.
Notes: MGT 4001 and MGT 4160 cannot both be used. MGT 4001 and MGT 4170 cannot both be used.
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MGT 4002:Human Resource Management 3 Credit Hours
Prerequisite: MGT 3100 and [Admission to the Coles College Undergraduate Professional Program or (60 credit hours with a minimum GPA of 2.0 and student in a Coles College Partner Program that includes this course.)]
People are an organization’s most valuable assets. This course provides students with an understanding and capability to manage these assets (self and others) to support the goals of the organization. It covers the human resource practices and people management skills used to attract, motivate, develop, and retain employees. Students also develop self-management skills and personal career growth strategies to enhance their professionalism and employability.
Notes: MGT 4002 and MGT 4160 cannot both be used. MGT 4002 and MGT 4170 cannot both be used.
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MGT 4003:Project Management 3 Credit Hours
Prerequisite: MGT 3200 and [Admission to the Coles College Undergraduate Professional Program or (60 credit hours with a minimum GPA of 2.0 and student in a Coles College Partner Program that includes this course.)]
In this course, students learn to complete organizational projects on time and on budget. This course introduces students to project management (PM) from both a process and project tool standpoint. Students focus on understanding project definition and scope, resource allocation, task dependencies and risk management. Students also learn how to use PM software in the context of managing a team project.
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MGT 4004:Managing Your Company 3 Credit Hours
Prerequisite: MGT 4001 , MGT 4002 , and [Admission to the Coles College Undergraduate Professional Program or (60 credit hours with a minimum GPA of 2.0 and student in a Coles College Partner Program that includes this course.)]
In this course, students learn to develop a long-term vision and competitive strategy for a company. Students learn to balance short-term objectives with long-term strategic goals. They learn to recognize interactions among the internal factors (resources and processes) and external environments, and the impact of both on performance. Students also demonstrate their ability to make decisions, and to analyze, justify, and professionally communicate the results of those decisions.
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MGT 4123:Family Business Management 3 Credit Hours
Prerequisite: MGT 3100 , 60 credit hours with a minimum GPA of 2.0, and Admission to the Coles College Undergraduate Professional Program or student in a Coles College Partner Program that includes this course.
This course explores the unique challenges and opportunities involved in owning and/or managing a family business. By attending the class, students learn to identify and address challenges related to responsible ownership, succession, corporate governance, family governance, professionalization, and family office. Both family and non-family members’ perspectives are explored and addressed.
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MGT 4124:Franchise Management 3 Credit Hours
Prerequisite: MGT 3100 , 60 credit hours with a minimum GPA of 2.0, and Admission to the Coles College Undergraduate Professional Program or student in a Coles College Partner Program that includes this course.
Franchise Management is an introduction to the field of franchising as it concerns the franchiser (the business who grants the business rights to franchisees), and the franchisee (the individual or business who obtains the rights to operate the franchised business in accordance with the chosen method to produce or sell the product or service). It covers the body of knowledge on how to expand an existing business through domestic or international franchising as well as how to analyze and decide how to buy and manage a franchise.
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MGT 4130:Commercial Real Estate Ventures 3 Credit Hours
This course addresses the acquisition, development, operation, and disposition of commercial real estate properties, with a special emphasis on shopping centers. Dimensions of inquiry include: ethical decision making, specific legal requirements associated with real estate ventures, and stakeholder (developers, investors, local communities, and public sector) analysis.
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MGT 4161:Organizational Communications 3 Credit Hours
Prerequisite: MGT 3100 , 60 credit hours with a minimum GPA of 2.0, and Admission to the Coles College Undergraduate Professional Program or student in a Coles College Partner Program that includes this course.
This course develops student understanding of communication processes within organizations, increases ability to diagnose and deal with organizational communication problems, and enhances skills in using communication to improve individual, group, and organization-wide effectiveness.
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MGT 4171:Employee and Labor Relations 3 Credit Hours
Prerequisite: MGT 4002 and [Admission to the Coles College Undergraduate Professional Program] or [60 credit hours with a minimum GPA of 2.0 student in a Coles College Partner Program that includes this course]
The study of employee and labor relations includes union organizing, collective bargaining, labor legislation, contract negotiation, grievance resolution, arbitration, and international labor movement issues. Alternative dispute resolution methods, cooperative labor/management policies and practices, and union-free work environments are covered.
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MGT 4172:Compensation and Reward Systems 3 Credit Hours
Prerequisite: MGT 4002 and [Admission to the Coles College Undergraduate Professional Program] or [60 credit hours with a minimum GPA of 2.0 student in a Coles College Partner Program that includes this course]
Compensation systems and practices that attract, motivate, and retain employees are investigated in this course. Topical areas include wage and hour regulations, job evaluation, pay structure development, incentive systems, merit pay decision making, and strategic benefit systems design.
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MGT 4173:Human Resource Selection 3 Credit Hours
Prerequisite: MGT 4002 and [Admission to the Coles College Undergraduate Professional Program] or [60 credit hours with a minimum GPA of 2.0 student in a Coles College Partner Program that includes this course]
This course focuses on the acquisition, selection, and placement of human resources to maximize organizational effectiveness. Topics include strategic human resources planning, EEO requirements, labor force forecasting, job analysis methods, recruitment practices, employee selection techniques, and testing procedures that increase employee-job fit.
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MGT 4174:International Human Resource Management 3 Credit Hours
Prerequisite: MGT 3100 , 60 credit hours with a minimum GPA of 2.0, and Admission to the Coles College Undergraduate Professional Program OR student in a Coles College Partner Program that includes this course.
This course focuses on human resource management functions required to implement international or global strategy. Areas examined include international recruitment and selection, performance management, training and development, compensation, labor relations, management of expatriates and their repatriation, dealing with host country nationals, and career management in the international context. Special topics include human resource law and issues in specific countries outside the U.S. and managing a multicultural labor force in the U.S.
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MGT 4185:Technology and Innovation Management 3 Credit Hours
Prerequisite: MGT 3200 and [60 credit hours with a minimum GPA of 2.0, and Admission to the Coles College Undergraduate Professional Program or student in a Coles College Partner Program that includes this course.]
This course focuses on the management of technologies within organizations. Specific topics include the management of innovation, technological development, research and development, the justification and strategic implications of new technologies, and the development of a technological strategy. The management of both manufacturing and information technologies will be emphasized.
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MGT 4190:International Management 3 Credit Hours
Prerequisite: MGT 3100 , 60 credit hours with a minimum GPA of 2.0, and Admission to the Coles College Undergraduate Professional Program or student in a Coles College Partner Program that includes this course.
This course deals with the basic managerial functions in an international enterprise. It explores the theoretical and practical aspects of managing international business operations, and deals with multi-cultural and global issues of managing the business expansion beyond the domestic market. It portrays the difficulties of managing enterprises that cross national borders and have to deal with cultural diversity, and diversity in socio-political and economic systems.
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MGT 4199:Strategic Management 3 Credit Hours
Prerequisite: BUSA 4150 , ECON 3300 , FIN 3100 , MGT 3100 , MGT 3200 and MKTG 3100 and Admission to the Coles College Undergraduate Professional Program. This course is taken in the last or next-to-last semester in the B.B.A. program.
This course emphasizes an integrative, multifunctional, general management perspective of the organization and its long-term survival in a global economic environment. It builds the knowledge base and analytical skills required for managing a business enterprise. Components include situation analysis, strategy formulation, evaluation, and choice, as well as strategy implementation at different organizational levels, and under different contextual conditions. The course enables the refinement of the student’s communication and presentation skills, as well as the interpersonal abilities necessary for accomplishing group tasks. Integrating multiple business disciplines, it serves as the capstone course in the business curriculum.
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MGT 4200:Family Business Consulting 6 Credit Hours
Prerequisite: MGT 3100 , 60 credit hours with a minimum GPA of 2.0, and Admission to the Coles College Undergraduate Professional Program or student in a Coles College Partner Program that includes this course.
This course explores both consulting practices and the challenges faced in family business. In addition to introducing the concepts and tools in both these areas, the course provides real-world insights via interaction with family business owners and professionals from local and regional consulting firms. The course includes on-site visits to family businesses where students apply what they have learned in class and analyze problems and develop plans to assist these companies.
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MGT 4400:Directed Study 1-3 Credit Hours
Prerequisite: 60 credit hours with a minimum GPA of 3.0,([Admission to the Coles College Undergraduate Professional Program or student in a Coles College Partner Program that includes this course), and approval of instructor and Department Chair prior to registration
Special topics of an advanced nature not in the regular course offerings.
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MGT 4476:Contemporary Global Business Practices 3 Credit Hours
Prerequisite: MGT 3100 , MGT 3600 and [Admission to the Coles College Undergraduate Professional Program or (60 credit hours with a minimum GPA of 2.0 and student in a Coles College Partner Program that includes this course.)]
This course deals with current practices in Global Business. It examines the strategies and tactics adopted by Global Companies from both Developed as well as Emerging Markets. Students will obtain insights into how firms in today’s global markets need to be skilled in handling virtual teaming, outsourced and offshored projects, and strategic alliances across national boundaries, in order to maintain competitive advantage.
Notes: MGT 4476 and MKTG 4476 cannot both be used.
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MGT 4490:Special Topics in Management 1-3 Credit Hours
Prerequisite: 60 credit hours with a minimum GPA of 2.0, (Admission to the Coles College Undergraduate Professional Program or student in a Coles College Partner Program that includes this course), and approval of instructor and Department Chair prior to registration.
Selected topics of interest to faculty and students.
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MGT 4800:International Supply Chain Management 3 Credit Hours
Prerequisite: MGT 3200 , 60 credit hours with a minimum GPA of 2.0, and Admission to the Coles College Undergraduate Professional Program or student in a Coles College Partner Program that includes this course.
This course examines the key concepts of supply chain management, involving the flows of materials and information among all of the firms that contribute value to a product or service, from the source of raw materials to end customers. The course emphasizes the relationship between a firm and its supply chain partners: primarily the suppliers from whom it purchases its inputs and those who assist in the logistics and distribution of the products. The course has an international emphasis to reflect the trend of increasing partnerships with international suppliers, international transportation providers, and distributors in foreign markets. Supply chain management issues are addressed for both manufacturing and service organizations.
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MGT 4855:Quality Management and Process Improvement 3 Credit Hours
Prerequisite: MGT 3200 and [60 credit hours with a minimum GPA of 2.0, and Admission to the Coles College Undergraduate Professional Program or student in a Coles College Partner Program that includes this course]
This course is an in-depth study of the key concepts and practices of modern quality philosophies and techniques and process improvement methods. The student identifies opportunities to add value through quality in all phases of business and product life cycles. Students provide evidence of mastering course concepts by answering thought-provoking discussion questions and submitting a group process improvement project.
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MGT 4880:Service Operations Management 3 Credit Hours
Prerequisite: MGT 3200 , 60 credit hours with a minimum GPA of 2.0, and Admission to the Coles College Undergraduate Professional Program or student in a Coles College Partner Program that includes this course.
The course will focus on developing a clear understanding of services from multiple perspectives. Students will define, diagnose, design, measure, control, and change services with the objective of improving quality and productivity. The course will address important service design issues, competitive issues unique to services, and the extensive interaction between marketing and operations in service organizations.
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MGT/MKTG 4476:Contemporary Global Business Practices 3 Credit Hours
Prerequisite: MGT 3100 and MGT 3600 , 60 credit hours with a minimum GPA of 2.0, and Admission to the Coles College Undergraduate Professional Program or student in a Coles College Partner Program that includes this course.
This course will deal with current practices in Global Business. It will examine the strategies and tactics adopted by Global Companies from both Developed as well as Emerging Markets. Students will obtain insights into how firms in today’s global markets need to be skilled in handling virtual teaming, outsourced and offshored projects, and strategic alliances across national boundaries, in order to maintain competitive advantage.
Notes: MGT 4476 and MKTG 4476 cannot both be used.
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Marketing |
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MKTG 3100:Principles of Marketing 3 Credit Hours
Prerequisite: [(Grades of “B” or higher in ACCT 2101 , ACCT 2102 , ECON 2105 , and ECON 2106 ) or Admission to Coles College Undergraduate Professional Program] or [completion of 60 credit hours with a minimum GPA of 2.0 and student in a Coles College Partner Program that includes this course].
An introduction to the principles of marketing. This course examines the term, “marketing,” in a broad sense to include all those activities of individuals or organizations which encourage and facilitate exchanges of values. This includes many activities such as research, physical distribution, product planning, pricing and promotional activities. The concepts are examined as they apply to marketing of goods and services in profit and nonprofit sectors in both domestic and global markets.
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MKTG 3150:Consumer Behavior 3 Credit Hours
Prerequisite: MKTG 3100 , 60 credit hours with a minimum GPA of 2.0, and Admission to the Coles College Undergraduate Professional Program or student in a Coles College Partner Program that includes this course.
This course examines the diverse influences of culture, society and psychological processes on consumer purchase patterns. Implications for marketing activities are also discussed.
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MKTG 3397:Internship and Experiential Learning in Marketing & Professional Sales 0-9 Credit Hours
Prerequisite: Admission to the Coles College Undergraduate Professional Program, MKTG 3100 , approval of the Career and Internship Advisor (KSU Career Planning and Development), and a minimum GPA of 2.5.
This course is designed to provide hands-on experiences and challenges to help students develop and improve their skills and problem-solving abilities. Prior to enrolling in this course, students are responsible for working with their Career & Internship Advisor to secure an approved internship position. Current and prior work experience does not qualify for credit. Graded assignments are required to receive credit.
Notes: This course will be graded on an S/U basis. This course may only be used in the Business Electives area of a BBA.
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MKTG 3410:Professional Selling 3 Credit Hours
Prerequisite: MKTG 3100 , 60 credit hours with a minimum GPA of 2.0, and Admission to the Coles College Undergraduate Professional Program or student in a Coles College Partner Program that includes this course.
This course examines the role of personal selling in the firm’s marketing strategy, model of communication and specific methods of selling. All students will be required to develop and deliver effective sales presentations.
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MKTG 3800:Entertainment Marketing 3 Credit Hours
Prerequisite: MKTG 3100 , 60 credit hours with a minimum GPA of 2.0, and Admission to the Coles College Undergraduate Professional Program or student in a Coles College Partner Program that includes this course.
An introduction to the marketing practices of the entertainment industry. Industry terms, marketing strategies and tactics, recent developments and trends will be examined for major sectors of the entertainment industry including movie, music, television, theater, publishing, gaming, hospitality, and sports sectors. The course will also focus on product placement, celebrity source usage, product tie-ins, cross promotion, licensing, and other current marketing practices in the entertainment industry.
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MKTG 4100:Marketing Research 3 Credit Hours
Prerequisite: MKTG 3100 and ECON 2300 , 60 credit hours with a minimum GPA of 2.0, and Admission to the Coles College Undergraduate Professional Program or student in a Coles College Partner Program that includes this course.
An examination of the marketing research process as an information providing activity supporting management decision-making. The course covers definition of the research problem, selecting and planning of a research design, measurement and scaling, questionnaire construction, and data analysis and interpretation. Students are required to use a statistical software package for data management and analysis.
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MKTG 4300:Basic Retailing 3 Credit Hours
Prerequisite: MKTG 3100 , 60 credit hours with a minimum GPA of 2.0, and Admission to the Coles College Undergraduate Professional Program or student in a Coles College Partner Program that includes this course.
This course is an introduction to retailing as a business institution. Retailing involves selling goods and services to the final consumer. Students describe and evaluate activities, procedures and decisions related to the operation of a retail unit.
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MKTG 4350:Retail Management 3 Credit Hours
Prerequisite: MKTG 3100 , 60 credit hours with a minimum GPA of 2.0, and Admission to the Coles College Undergraduate Professional Program or student in a Coles College Partner Program that includes this course.
An examination of the practices and methods of retail distribution and merchandising as a rapidly changing part of the total marketing process, involving both large and small firms.
Notes: MKTG 4300 recommended but not required as a prerequisite
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MKTG 4400:Directed Study 1-3 Credit Hours
Prerequisite: MKTG 3100 , 60 credit hours with a minimum GPA of 3.0, (Admission to the Coles College Undergraduate Professional Program or student in a Coles College Partner Program that includes this course), and approval of instructor and Department Chair prior to registration.
Special topics of an advanced nature not in the regular course offerings.
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MKTG 4430:Market Analysis 3 Credit Hours
Prerequisite: MKTG 3100 and ECON 2300 , 60 credit hours with a minimum GPA of 2.0, and Admission to the Coles College Undergraduate Professional Program or student in a Coles College Partner Program that includes this course.
This course develops skills in locating, selecting and using appropriate information sources for making and using market measurements in the planning and management of marketing and sales operations. Students learn tools for estimating demand and forecasting industry and company sales and how to use these measures in selecting market targets, designing sales territories, assigning sales quotas and planning customer contract programs.
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MKTG 4450:Sales Management 3 Credit Hours
Prerequisite: MKTG 3410 , 60 credit hours with a minimum GPA of 2.0, and Admission to the Coles College Undergraduate Professional Program or student in a Coles College Partner Program that includes this course.
A study of planning, organizing, staffing, directing and controlling of the sales force in developing an effective marketing organization.
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MKTG 4460:Sales Technology and Analytics 3 Credit Hours
Prerequisite: MKTG 3100
The course will focus on applying sales technology tools and sales analytics to sales and sales management processes in order to improve salesperson and sales manager performance. The course will introduce students to a variety of software applications, including those for CRM, Web Conferencing, Form Builders, Collaboration and Communication, Gamification, Presentation, and Analysis. In addition, the course will cover sales analytics, including how to use spreadsheets to generate key performance indicators and other analyses to improve salesperson performance.
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MKTG 4476:Contemporary Global Business Practices 3 Credit Hours
Prerequisite: MGT 3100 and MGT 3600 , 60 credit hours with a minimum GPA of 2.0, and Admission to the Coles College Undergraduate Professional Program or student in a Coles College Partner Program that includes this course.
This course deals with current practices in Global Business. It examines the strategies and tactics adopted by Global Companies from both Developed as well as Emerging Markets. Students will obtain insights into how firms in today’s global markets need to be skilled in handling virtual teaming, outsourced and offshored projects, and strategic alliances across national boundaries, in order to maintain competitive advantage.
Notes: MKTG 4476 and MGT 4476 may not both be taken.
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MKTG 4490:Special Topics in Marketing 3 Credit Hours
Prerequisite: MKTG 3100 , 60 credit hours with a minimum GPA of 3.0, (Admission to the Coles College Undergraduate Professional Program or student in a Coles College Partner Program that includes this course), and approval of instructor and Department Chair prior to registration.
Selected special topics of interest to faculty and students.
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MKTG 4500:Internet Marketing and Global Business 3 Credit Hours
Prerequisite: MKTG 3100 , 60 credit hours with a minimum GPA of 2.0, and Admission to the Coles College Undergraduate Professional Program or student in a Coles College Partner Program that includes this course.
The course focuses on how information technology has created the framework for the emergence of commerce on the Internet. Students will be exposed to the ways that firms are utilizing the Internet to reconstruct their value chains and create/sustain competitive advantage. The impact of this medium on key dimensions of global business operations such as purchasing, manufacturing and marketing will also be addressed.
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MKTG 4520:Social Media Marketing 3 Credit Hours
Prerequisite: MKTG 3100 , 60 credit hours with a minimum GPA of 2.0, and Admission to the Coles College Undergraduate Professional Program or student in a Coles College Partner Program that includes this course.
Social Media Marketing explores the many realms of social media and includes case studies, discussions, interactive exercises as well as articles from the current literature. The course examines the changing role of social media in the promotional marketing mix, the role of the consumer in social media, online communities and how social media is impacting both marketing and consumer lifestyles, how to measure the ROI of social media, and the metrics of social media.
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MKTG 4570:Advanced Social Media Marketing 3 Credit Hours
Prerequisite: MKTG 3100 , and MKTG 4520
This course is an in-depth exploration of inbound marketing, advanced social media, and paid digital tactics and strategies. This class includes basic website construction, paid social media, search engine optimization tactics, social media analytics, and paid search.
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MKTG 4620:Services Marketing 3 Credit Hours
Prerequisite: MKTG 3100 , 60 credit hours with a minimum GPA of 2.0, and Admission to the Coles College Undergraduate Professional Program or student in a Coles College Partner Program that includes this course.
An examination of the unique characteristics of service organizations and the increasingly vital role they play in the U. S. economy. By focusing upon the marketing of such diverse services as hotels, hospitals, banking and recreation, the course stresses the importance of tailoring marketing strategies to fit the special needs of service marketers, needs quite different from those of manufacturing organizations.
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MKTG 4630:Direct Response Marketing 3 Credit Hours
Prerequisite: MKTG 3100 , 60 credit hours with a minimum GPA of 2.0, and Admission to the Coles College Undergraduate Professional Program or student in a Coles College Partner Program that includes this course.
A study of the promotional methods that request immediate action or response. Topics include: planning, creating and evaluating of direct response advertising campaigns, introduction to direct mail marketing techniques including lists, catalogs, testing and merchandise selection and the media of direct marketing.
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MKTG 4650:Advertising 3 Credit Hours
Prerequisite: MKTG 3100 , 60 credit hours with a minimum GPA of 2.0, and Admission to the Coles College Undergraduate Professional Program or student in a Coles College Partner Program that includes this course.
A study of the various elements of advertising. This course emphasizes the strategic applications of advertising and promotion from the perspective of the marketing manager.
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MKTG 4666:Marketing for Entrepreneurs 3 Credit Hours
Prerequisite: (MKTG 3100 and MGT 3100 ), 60 credit hours with a minimum GPA of 2.0, and Admission to the Coles College Undergraduate Professional Program or student in a Coles College Partner Program that includes this course.
This course is an introduction to the marketing practices that focus on the needs of entrepreneurs. Industry terms, recent developments, trends, and social networking, and entrepreneur-focused marketing strategies and sales tactics, will be examined. Requirements for development of an integrated marketing communications plan for supporting an entrepreneur are stressed.
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MKTG 4670:Promotional Strategy 3 Credit Hours
Prerequisite: MKTG 4650 , 60 credit hours with a minimum GPA of 2.0, and Admission to the Coles College Undergraduate Professional Program or student in a Coles College Partner Program that includes this course.
A study of the various component parts of the promotional mix. Focuses on the development and management of personal selling, public relations, publicity and advertising in implementing marketing strategy.
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MKTG 4750:Advanced Selling 3 Credit Hours
Prerequisite: (MKTG 3100 and MKTG 3410 , 60 credit hours with a minimum GPA of 2.0, and Admission to the Coles College Undergraduate Professional Program or student in a Coles College Partner Program that includes this course.
An in-depth examination of current business trends as they impact the professional salesperson. Particular emphasis is placed on negotiating skills and customer relationship management (CRM), as well as general sales related topics including sales automation and time/territory management. Students will be required to spend time in the field with professional salespeople and to prepare and deliver effective informational and persuasive sales presentations.
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MKTG 4820:International Marketing 3 Credit Hours
Prerequisite: MKTG 3100 , 60 credit hours with a minimum GPA of 2.0, and Admission to the Coles College Undergraduate Professional Program or student in a Coles College Partner Program that includes this course.
A study of the application of the marketing concept in international markets. The course examines how the differences in international environments induced by economic, cultural, legal and other influences necessitate the adaptation of the marketing mix to satisfy consumers. Alternative international market entry strategies, such as exporting and licensing, are discussed.
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MKTG 4850:Business to Business Marketing 3 Credit Hours
Prerequisite: MKTG 3100 , 60 credit hours with a minimum GPA of 2.0, and Admission to the Coles College Undergraduate Professional Program or student in a Coles College Partner Program that includes this course.
A study of special problems and requirements of marketing products to organizational buyers. The course examines organizational buyer behavior, business-to-business promotion, business-to-business sales and the development of industrial products.
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MKTG 4870:Sports Marketing 3 Credit Hours
Prerequisite: MKTG 3100 , 60 credit hours with a minimum GPA of 2.0, and Admission to the Coles College Undergraduate Professional Program or student in a Coles College Partner Program that includes this course.
Sport event marketing is one of the fastest growing career fields in America. The term, “sports marketing” includes the administration, coordination, and evaluation of any type of event related to sport. Examples are from local school and community sport events, not-for-profit and corporate events, intercollegiate sport programs, and amateur and professional league activities such as the Olympic Games and the Super Bowl. The Sports Marketing class is designed to provide the student an opportunity to experience an actual sports event project. The project will be selected by the class, after which a strategic plan will be developed and carried out. This class will be interactive and require the student’s complete participation to be successful.
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MKTG 4880:Hospitality and Tourism Marketing 3 Credit Hours
Prerequisite: MKTG 3100 , 60 credit hours with a minimum GPA of 2.0, and Admission to the Coles College Undergraduate Professional Program or student in a Coles College Partner Program that includes this course.
The hospitality and tourism market is considered to be the world’s largest and most international in nature. The philosophical foundation and structure for the hospitality and tourism industry are based on marketing concepts. This course assimilates all of the marketing theories, concepts, activities and requirements necessary to succeed in global Hospitality and Tourism commerce.
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MKTG 4990:Marketing Strategy 3 Credit Hours
Prerequisite: MKTG 3100 , MKTG 3150 and MKTG 4100 , 60 credit hours with a minimum GPA of 2.0, and Admission to the Coles College Undergraduate Professional Program or student in a Coles College Partner Program that includes this course.
The Marketing Strategy course at Kennesaw State University is the “capstone” marketing course that teaches how to integrate all of the different marketing elements, learned in the other marketing courses, into a unified marketing strategy. It teaches all the steps involved in creating a marketing strategy from the analysis of the situation, selection of a sustainable competitive advantage, identification of a target market, and managing of the marketing mix (product, price, place, and promotion).
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MATH 0989:Foundations for College Algebra (MATH 1111) 3 Credit Hours
This course prepares students for entry into MATH 1111 College Algebra or MATH 1101 Mathematical Modeling. This course provides a detailed review of the fundamental and essential mathematical concepts required for success in those courses.
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MATH 0997:Support for Quantitative Reasoning 1 Credit Hours
Corequisite: MATH 1001
This Learning Support course provides corequisite support in mathematics for students enrolled in MATH 1001 - Quantitative Reasoning. Topics will parallel topics being studied in MATH 1001 and the course will provide support for the essential quantitative skills needed to be successful in MATH 1001. Taken with MATH 1001, topics to be covered will include logic, basic probability, data analysis and modeling from data.
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MATH 0999:Support for College Algebra (MATH 1111) 1 Credit Hours
Corequisite: MATH 1111
This course provides corequisite skills and additional instruction for topics and concepts covered in MATH 1111 College Algebra.
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MATH 1001:Quantitative Reasoning 3 Credit Hours
This course emphasizes quantitative reasoning skills needed for informed citizens to understand the world around them. Topics include logic, basic probability, data analysis and modeling from data.
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MATH 1101:Introduction to Mathematical Modeling 3 Credit Hours
This course is an introduction to mathematical modeling using graphical, numerical, symbolic, and verbal techniques to describe and explore real-world data and phenomena. Emphasis is on the use of elementary functions to investigate and analyze applied problems and questions, supported by the use of appropriate technology, and on effective communication of quantitative concepts and results.
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MATH 1111:College Algebra 3 Credit Hours
This course provides an in-depth study of the properties of algebraic, exponential and logarithmic functions as needed for calculus. Emphasis is on using algebraic and graphical techniques for solving problems involving linear, quadratic, piece-wise defined, rational, polynomial, exponential, and logarithmic functions.
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MATH 1113:Precalculus 3 Credit Hours
Prerequisite: MATH 1111 or By Placement
This course is an intensive study of the basic functions needed for the study of calculus. Topics include algebraic, functional, and graphical techniques for solving problems with algebraic, exponential, logarithmic, and trigonometric functions and their inverses.
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MATH 1160:Elementary Applied Calculus 3 Credit Hours
Prerequisite: MATH 1111 , MATH 1113 or by Placement
Uses techniques of college algebra and elementary calculus to analyze and model real world phenomena. The emphasis will be on applications using an intuitive approach to the mathematics rather than formal development. Topics include graphs, derivatives, and integrals of functions. The course incorporates collaborative learning, oral and written reports, and technology.
Notes: This course is not intended for majors within the College of Science and Mathematics or the Southern Polytechnic College of Engineering.
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MATH 1179:Calculus for Life Sciences 4 Credit Hours
Prerequisite: MATH 1113 , or By Placement
This course introduces the central concepts of single variable calculus including limits, derivatives, and integrals of algebraic and transcendental functions with particular motivations from and application to the Biological Sciences. Special emphasis will be given to using the tools of calculus to build and analyze mathematical models, especially those arising in the life sciences.
Notes: Students completing this course may not also receive credit for MATH 1190.
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MATH 1189:Bridge to Calculus II 1 Credit Hours
Prerequisite: MATH 1179
This 1-hour course is for students who have completed Calculus for Life Sciences and will prepare them to be successful in Calculus II. A brief review of Calculus I is provided with special emphasis on select topics that are not covered in MATH 1179. These include Continuity, Limits involving infinity, Calculus of Inverse Trigonometric functions, The Mean Value Theorem, and L’Hôpital’s rule.
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MATH 1190:Calculus I 4 Credit Hours
Prerequisite: MATH 1113 , or By Placement
This course is the first in the calculus curriculum and introduces the central concepts of calculus. Topics include limits, continuity, derivatives of algebraic and transcendental functions of one variable, applications of these concepts and a brief introduction to the integral of a function.
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MATH 1501:Calculus I 4 Credit Hours
Prerequisite: MATH 1113
This course is a four (4) credit hour course and includes material on functions, limits, continuity, the derivative, anti-differentiation, the definite integral, and techniques of integration.
This course is managed through the cooperative academic agreement known as eCore.
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MATH 2008:Foundations of Numbers and Operations 3 Credit Hours
Prerequisite: The completion of Areas A2 and D1 courses with a C or higher, and one of the following majors: ECE, ECE (Interest), Early Childhood Birth to Kindergarten Traditional, Early Childhood Birth to Kindergarten Traditional (Interest).
This course is an Area F introductory mathematics course for early childhood education majors. The course emphasizes the understanding and use of the major concepts of number and operations. As a general theme, strategies of problem solving are used and discussed in the context of various topics.
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MATH 2202:Calculus II 4 Credit Hours
Prerequisite: MATH 1190 or (MATH 1179 and MATH 1189 )
This course is the second in the calculus curriculum and consists of two parts. The first part is concerned with the techniques of integration and applications of the integral. The second part is concerned with infinite sequences and series.
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MATH 2203:Calculus III 4 Credit Hours
Prerequisite: A grade of “C” or better in MATH 2202
This course is the third in the calculus curriculum and is concerned with functions defined on regions in two or three dimensional space and that have values in one, two, or three dimensional space. Topics include partial derivatives, vector fields, multiple integrals, and applications of these topics.
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MATH 2306:Ordinary Differential Equations 3 Credit Hours
Prerequisite: A grade of “C” or better in MATH 2202
An introduction to the theory of ordinary differential equations (ODEs), methods of solving first and higher order linear differential equations and linear systems, some applications in the sciences and engineering, the Laplace transform and its application in solving differential equations and linear systems, stability analysis and Euler’s numerical algorithm.
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MATH 2335:Numerical Methods for Engineers 3 Credit Hours
Prerequisite: A grade of ‘C’ or higher in MATH 2202 , and ((CSE 1321 and CSE 1321L ), or ECET 3710 or ME 1311 )
This course is an introduction to numerical approximation techniques in the solution of problems encountered in engineering and science. Topics include Taylor polynomials, iterative methods for root finding, interpolation, numerical quadrature and differentiation. Error analysis, effective application, and limitations of methods are emphasized. Notes: Not intended for mathematics or mathematics education majors.
Notes: Not intended for mathematics or mathematics education majors.
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MATH 2345:Discrete Mathematics 3 Credit Hours
Prerequisite: MATH 1113 or MATH 1190 or MATH 1179
An introduction to the fundamentals of discrete mathematics. Topics include sets, formal logic, methods of proof, counting relations, functions, graphs and trees, and finite state automata.
Notes: Not intended for mathematics or mathematics education majors.
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MATH 2390:Introduction to Logic, Set Theory, and Proofs 3 Credit Hours
Prerequisite: MATH 2202
This course introduces to students the foundations of logic, set theory, and basic proof techniques. The course serves as a bridge from the procedural and computational understanding of mathematics to a broad understanding encompassing logical reasoning, generalization, abstraction, axiomatic approach, and formal proof.
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MATH 3000:Software of Mathematics 3 Credit Hours
Prerequisite: Grades of “C” or better in MATH 2202 and (CSE 1321 and CSE 1321L )
This course is designed to introduce students to numerical/symbolic computation using specialized mathematical software packages. The professional software to be taught may be MATLAB, MAPLE, Scientific Notebook or their equivalent. At the end of the course, students will be able to solve complex mathematical problems with the use of software and to write and present scientific or mathematical work professionally.
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MATH 3204:Calculus IV 3 Credit Hours
Prerequisite: MATH 2203
This course is the fourth in the calculus curriculum and is concerned with the change of variables for integrals on two and three dimensional regions, line integrals, surface integrals, Green’s theorem, and Stokes theorem. The analogue of Stokes’ theorem (the theorem of Gauss) for integrals of functions on three-dimensional parametric regions will also be studied.
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MATH 3260:Linear Algebra I 3 Credit Hours
Prerequisite: MATH 1190 or (MATH 1179 and MATH 1189 )
An introduction to linear algebra and some of its classical and modern applications. Among topics to be included will be systems of linear equations, matrices, determinants of matrices and applications, vector spaces, and inner product spaces. Significant use of technology will be employed in performing matrix computations.
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MATH 3261:Numerical Methods I 3 Credit Hours
Prerequisite: MATH 3260 and (CSE 1321 and CSE 1321L )
This course provides an introduction to the fundamental numerical methods to solve nonlinear equations, systems of linear equations, and interpolation and approximation. Extensive use of computing will be incorporated.
Notes: Extensive computer use will be incorporated
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MATH 3262:Mathematical Modeling 3 Credit Hours
Prerequisite: MATH 2306
This course is designed to introduce students to fundamental concepts and methods of mathematical modeling, through a project-oriented approach. This course will involve applications of mathematical techniques to solve problems in areas such as ecology, biology, finance, social sciences, life sciences, physical sciences and engineering. The emphasis will be on the building of mathematical models and on interpreting the solutions of these models in terms of real-life applications. The course will emphasize skills in constructing and analyzing models.
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MATH 3272:Introduction to Linear Programming 3 Credit Hours
Prerequisite: MATH 3260
The simplex method, dual simplex method, dual-primal two phase method, and several interior-point methods for linear programming problems will be introduced.
Notes: Selected applications will be discussed.
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MATH 3318:Algebra for Elementary Teachers 3 Credit Hours
Prerequisite: MAED 3317 and admission to the Teacher Education program.
A continuation of Mathematics 3317 designed for preparing the P-5 teacher. Topics will emphasize understanding and use of the major concepts and techniques of algebra for grades P-5, including expressing, transforming, and generalizing patterns and quantitative relationships through a variety of representations, including tables, graphs, algebraic symbols, verbal descriptions, manipulatives, and geometric figures. Solving problems using multiple strategies, manipulatives, and technological tools will also be a focus.
Notes: Not for mathematics or mathematics education majors.
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MATH 3322:Graph Theory 3 Credit Hours
Prerequisite: MATH 2345 or MATH 2390
This course serves as an introduction to the basic principles of graph theory. Topics include but are not limited to graph representations, isomorphisms, paths, cycles, colorings, trees, matchings, planarity, graph algorithms, and optimization.
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MATH 3323:Computer Applications of Discrete Modeling 1 Credit Hours
Prerequisite: MATH 3322 and CS 3305
This course will give students the opportunity to apply the theoretical work of Discrete Modeling I to concrete problems. The computer will be used to support working with large examples. Examples will cover combinatorics, discrete functions, and graph theory.
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MATH 3324:Enumerative Combinatorics 3 Credit Hours
Prerequisite: MATH 2345 or MATH 2390
This course is an introduction to classical combinatorics and the theory of counting. Topics include the twelvefold way, combinatorial proof, the principle of inclusion/exclusion, and generating functions.
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MATH 3332:Probability Theory 3 Credit Hours
Prerequisite: MATH 2203
This course is an introduction to probability theory. Topics include counting techniques, discrete and continuous univariate and multivariate random variables, expectation, moment generating functions, and the Central Limit Theorem.
Notes: The MINITAB statistical software package is used.
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MATH 3396:Cooperative Study 1-3 Credit Hours
Prerequisite: Approval of the coordinator of cooperative education/internship.
A supervised work experience program for a minimum of two academic semesters at a site in business, industry or government. For sophomore, junior or senior level students who wish to obtain successive on the job experience in conjunction with their academic training.
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