Apr 19, 2024  
2022-2023 Undergraduate Catalog 
    
2022-2023 Undergraduate Catalog [ARCHIVED CATALOG]

Coles College of Business


Michael J. Coles College of Business

Programs

Certificate

Formal Minor

Courses

School of Accountancy

(470) 578-6084

The School of Accountancy aspires to be a nationally recognized leader in influencing the accounting profession by educating our students, performing relevant research, and engaging with the profession.

The School of Accountancy offers an Accounting major that prepares students for careers in the field of Accounting. Graduate programs are also offered (described in the KSU Graduate Catalog). The State of Georgia requires everyone who wishes to be licensed as a Certified Public Accountant (CPA) to have five years of education (150 semester hours), including a baccalaureate degree. Completion of 123 hours is required to earn the Bachelor’s degree; hence 27 additional hours are needed to become a CPA. While these can be undergraduate hours, the faculty recommends that prospective CPAs earn a specialized Master’s degree in Accounting to satisfy the five-year requirement.

The primary objective of Accounting is to provide useful information for economic decisions. It involves measurement, communication and analysis of financial data. Accounting provides the system for collecting and interpreting the information and reporting it to those who need it, whether inside or outside of the organization.

Upon graduation, Accounting majors have a wide range of job opportunities. Many go into public practice (CPA firms), which involves independent auditing, accounting, consulting and tax services provided to clients. This is the traditional path for becoming a CPA. Others choose private accounting, becoming financial, tax, systems or managerial accountants or internal auditors in business and industry. Still others enter the specialized fields of not-for-profit or governmental accounting. Accounting also serves as a solid background for graduate work in any business area or law. Many find rewarding lifetime careers in Accounting; others use it as a stepping-stone to high-level management positions.

All business majors at Kennesaw State University take two Accounting courses, which provide the basic understanding of accounting necessary to support any business program of study. Success in business requires an understanding of accounting. Non-business majors also benefit from taking introductory accounting courses because they learn basic concepts useful in running a business, investing and so forth. The Coles College business law faculty are also housed in the School of Accountancy. All business majors must take one Business Law class. Elective courses are offered in areas such as consumer law, real estate law, and negotiation. Minors are available in both Accounting and Business Law.

 

Programs

Baccalaureate

Formal Minor

Courses

Economics, Finance and Quantitative Analysis

(470) 578-6091

The Department of Economics, Finance & Quantitative Analysis offers curricula designed to prepare students for careers in the fields of economics and finance. B.B.A. majors are offered in Economics and in Finance. Minors are offered in both areas also.

Economics is the study of how households and businesses decide what to produce, how to produce it and how to distribute it. It examines how individual households and firms within the economy operate. The emphasis in Economics is on using analytical methods to determine the most efficient means to reach various goals.

Economics graduates have been successful in securing positions in management, sales, financial research, economic planning, and personnel with employers in industry, trade, banking and government. They are also prepared for graduate study in economics, law and business. Within the Economics Major there is a broad range of intellectual challenges. Branches of Economics overlap such diverse areas as politics, mathematics, finance, sociology, history, international business, management and psychology.

Finance has evolved into an analytical discipline dealing with the acquisition and disbursement of funds. The field of Finance shares common borders with at least three other disciplines. Imports include financial analysis from Accounting, risk quantification and valuation theory from Economics, and financing techniques and market savvy from Investments.

Many financial executives rise to the top of the organizational chart. Those with an aptitude for finance include bankers, stockbrokers, financial analysts, portfolio managers, financial consultants, investment bankers and personal financial planners.

 

 

Programs

Baccalaureate

Formal Minor

Courses

Information Systems and Security

(470) 578-7763

http://coles.kennesaw.edu/departments_faculty/is.htm

The Department of Information Systems and Security offers three degree programs: (1) a Master’s of Science in Information Systems-a 36-hour applied program which prepares graduates to excel as IT leaders in the global economy; (2) a Bachelor of Business Administration with a Major in Information Security and Assurance; and (3) a Bachelor of Business Administration with a Major in Information Systems. Both baccalaureate degree programs lead to careers in the field of information technology.

In addition, the Department offers two Certificate programs: (1) a Certificate in Information Security, and (2) a Certificate in Information Systems. The Certificate in Information Security prepares students to protect the information and technology assets of organizations. The Certificate in Information Systems prepares students to use technology in their workplace, with foundation skills in web development and database. Both Certificates allow the students to increase marketability and add an important credential to their resume.

The Department offers courses in a variety of formats to meet the needs of traditional and non-traditional students. Courses are offered in the traditional, face-to-face format, as well as online or in the hybrid format (part in-class and part online). The Department also has an active co-op/internship program that allows students to gain valuable experience in the IT field.

Programs

Baccalaureate

Certificate

Formal Minor

Courses

Leven School of Management, Entrepreneurship, and Hospitality

Programs

Baccalaureate

Certificate

Formal Minor

Courses

Marketing and Professional Sales

(470) 578-6060

The Department of Marketing and Professional Sales curriculum is designed to prepare students for a career in the dynamic and exciting field of marketing and sales. B.B.A. majors are offered in Marketing and in Professional Sales. Minors are offered in both areas also.

Marketing is concerned with the development, delivery, promotion and exchange of a company’s goods and services. As a result, marketing is the pivotal function within the firm that generates income for the business and delivers a standard of living.

The term “marketing” in a broad sense includes individuals’ or organizations’ activities which encourage and facilitate exchanges of values. This includes many non-promotional activities such as research, physical distribution and pricing as applied to goods and services, in both profit and nonprofit contexts.

Career opportunities include such diverse areas as retail store management, industrial selling, marketing research, advertising and others. In addition to a general marketing program, the department has designed three specialized tracks or areas of concentration which focus on Professional Selling, Promotional Communication and Retail Management.

The Professional Sales degree program can lead to a personally satisfying and financially rewarding career in sales, sales management and marketing. Professional Sales is the most common entry-level position in many companies for college students. Further, there are more job openings in professional sales than in any other marketing area. Thus, the Professional Sales degree program provides an avenue of entry into corporations and positions in other marketing functions.

The focus of the Professional Sales Program is on business-to-business or organizational marketing. In addition, the program addresses relationship selling, establishing long term mutually satisfying business relationships. The foundation for this is providing creative and cost effective solutions to the customer’s important problems.

Programs

Baccalaureate

Formal Minor

Courses