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Kennesaw State University    
  Jan 18, 2018
2017-2018 Undergraduate Catalog

Sports Marketing Minor

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Coles College of Business
Department of Marketing & Professional Sales
(470) 578-6060

Whether one wants to work in the big leagues or promote a sports and entertainment venue, the Sports Marketing Minor provides understanding of the particular dynamics of this industry and its audiences.  Sports marketing includes the administration, coordination, and evaluation of any type of event related to sport.  The related field of hospitality marketing includes event planning, lodging, travel, and other leisure-oriented industries.

Program Total (15 Credit Hours)


Marketing Majors and Professional Sales Majors cannot use courses being counted toward a Sports Marketing Minor as Business Electives, because your Business Electives cannot  have a MKTG prefix.

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