Bachelor of Business Administration Degree
Coles College of Business
Department of Marketing & Professional Sales
Marketing affects us every day of our lives. A field devoted to promoting an organization's goods and services to potential customers, marketing helps deliver to average consumers a standard of living that would have been inconceivable to previous generations.
Majoring in marketing can lead to a personally satisfying and financially rewarding career in the fields of marketing, sales, or sales management. The marketing curriculum merges marketing theory with real-world practice to prepare students for working with either for-profit or nonprofit organizations. Students may choose a general program of study or one of the specialized paths including channels marketing, social media and engagement marketing, sports and hospitality marketing, and professional sales.
The Coles College of Business has special admission, progression, and graduation requirements that must be met by students seeking the B.B.A. degree. In order to be able to take upper-division courses in Marketing and graduate with a Marketing B.B.A., students must successfully complete BUSA 2150 and the Coles College Sophomore GPA Requirement, and be admitted to the Coles Undergraduate [JEC1] Professional Program. Admission to the Coles Undergraduate Professional Program is separate from admission to Kennesaw State University. In addition, all business majors must earn a grade of "C" or better in all business courses counted toward their degree.
View the special admission, progression, and graduation requirements of the Coles College of Business.