Jan 25, 2021  
2020-2021 Undergraduate Catalog 
    
2020-2021 Undergraduate Catalog
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WBIT 4601:Customer Relationship Management

3 Class Hours 0 Laboratory Hours 3 Credit Hours
Prerequisite: WBIT 3600  and WBIT 3200  
The use of IT applications has allowed many organizations to collect large amounts of data on their clients and to use such data to improve the relationships with their customers. In this course, students will study customer relationship management systems, including the reasons for their emergence, the functionalities that they provide and the issues one would have to face to successfully introduce and Customer Relationship Management System into an organization.



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