MKTG 4666:Marketing for Entrepreneurs

3 Class Hours 0 Laboratory Hours 3 Credit Hours
Prerequisite: (MKTG 3100 and MGT 3100), 60 credit hours with a minimum GPA of 2.0, and Admission to the Coles College Undergraduate Professional Program or student in a Coles College Partner Program that includes this course.
This course is an introduction to the marketing practices that focus on the needs of entrepreneurs. Industry terms, entrepreneur-focused marketing strategies and sales tactics, recent developments, trends, and social networking will be examined. Requirements for development of an integrated marketing communications plan for supporting an entrepreneur are stressed.