Aug 11, 2020  
2020-2021 Undergraduate Catalog 
    
2020-2021 Undergraduate Catalog
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MENT 4430:Media Management

3 Class Hours 0 Laboratory Hours 3 Credit Hours
Prerequisite: MENT 3100 ; Must be a declared Major in the School of Communication and Media. Non-majors: Permission of the School required.
This course is a comprehensive examination and analysis of the structure, personnel, planning, operations, economics and editorial broadcast, production, advertising, and public relations companies as well as new media.



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