COM 6410:Digital Publication Design

3 Class Hours 0 Laboratory Hours 3 Credit Hours
Prerequisite: Admission to the Digital and Social Media Certificate program or permission from the instructor.
This course explores the nature and role of publication design through a study of visual communication theory; historical development of design; use of color, photography and graphics; and the use of design software and tools, including cloud computing and Drop Box. Students learn to exercise control over messages through coordination of text, images, and strategic design. Graphic design software (Adobe Creative Suites InDesign and Photoshop) and other online tools are used to develop an understanding of visual communication strategies and skills to create publications for communication to internal and external organizational audiences.