MKTG 3410:Professional Selling

3 Class Hours 0 Laboratory Hours 3 Credit Hours
Prerequisite: MKTG 3100, 60 credit hours with a minimum GPA of 2.0, and Admission to the Coles College Undergraduate Professional Program or student in a Coles College Partner Program that includes this course.
This course examines the role of personal selling in the firm’s marketing strategy, model of communication and specific methods of selling. All students will be required to develop and deliver effective sales presentations.