MKTG 3100:Principles of Marketing

3 Class Hours 0 Laboratory Hours 3 Credit Hours
Prerequisite: [(Grades of “B” or higher in (MATH 1160 or MATH 1190), ACCT 2100, ACCT 2200, ECON 2100 and ECON 2200) or Admission to Coles College Undergraduate Professional Program] or [completion of 60 credit hours with a minimum GPA of 2.0 and student in a Coles College Partner Program that includes this course].
An introduction to the principles of marketing. This course examines the term, “marketing,” in a broad sense to include all those activities of individuals or organizations which encourage and facilitate exchanges of values. This includes many activities such as research, physical distribution, product planning, pricing and promotional activities. These concepts are examined as they apply to marketing of goods and services, in profit and nonprofit sectors, in both domestic and global markets.

Notes: Offered as an online course.