2018-2019 Undergraduate Catalog DRAFT 
    
    May 22, 2018  
2018-2019 Undergraduate Catalog DRAFT
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ATT 1400: Principles of Merchandising

3 Class Hours 0 Laboratory Hours 3 Credit Hours
Merchandising functions are discussed that include developing strategies to have the right merchandise, at the right price, at the right time, in the right amount and at the right locations to meet target customer needs. This course will explore apparel and consumer product strategies and methods used in planning inventory. Issues in wholesaling, retailing, advertising, and promotion will be included.



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