PR 4405:Digital Publication Design

3 Class Hours 0 Laboratory Hours 3 Credit Hours
Prerequisite: COM 2135  and Communications, Journalism or Public Relations major.
This course explores digital publication design in the practice of public relations and strategic communication. In addition to principles of design, including the use of photography and graphics, students learn to prepare content and communicate strategic messages through coordination of text, images, and strategic design. Graphic design software and other online tools are used to develop an understanding of visual communication strategies and skills to create publications that raise awareness, affect attitudes, and influence behavior.