MKTG 4300:Basic Retailing

3 Class Hours 0 Laboratory Hours 3 Credit Hours
Prerequisite: MKTG 3100, 60 credit hours with a minimum GPA of 2.0, and Admission to the Coles College Undergraduate Professional Program or student in a Coles College Partner Program that includes this course.
This course is an introduction to retailing as a business institution. Retailing involves selling goods and services to the final consumer. Students describe and evaluate activities, procedures and decisions related to the operation of a retail unit.