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Kennesaw State University    
  Feb 19, 2018
2017-2018 Undergraduate Catalog
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ATT 1400 : Principles of Merchandising

3 Class Hours 0 Laboratory Hours 3 Credit Hours
Merchandising functions are discussed that include developing strategies to have the right merchandise, at the right price, at the right time, in the right amount and at the right locations to meet target customer needs. This course will explore apparel and consumer product strategies and methods used in planning inventory. Issues in wholesaling, retailing, advertising, and promotion will be included.

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