PR 4460:Crisis Communication

3 Class Hours 0 Laboratory Hours 3 Credit Hours
Prerequisite: COM 3435 plus 60 credit hours; must be a declared Communication major. Non-majors: permission of the instructor.
PR 4460 provides students insights regarding key concepts, theoretical perspectives, essential skills and abilities, and critical thinking and problem solving skills necessary for effective crisis management within organizations. Topics include issues management, risk management, relationship management, crisis planning and preparation, case studies, and developing crisis management plans.