2017-2018 Undergraduate Catalog 
    
    Jul 16, 2018  
2017-2018 Undergraduate Catalog [ARCHIVED CATALOG]

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PR 3355 : Public Relations Cases

3 Class Hours 0 Laboratory Hours 3 Credit Hours
Prerequisite: PR 3335 ; must be a declared Communication major.
This course examines basic roles and functions of messaging strategy in promoting organizational goals. A case study approach  emphasizes theory and methods for effective communication with diverse organizational publics, including the mass media, employees, consumers, financial stakeholders and special interest groups.



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